Our promise,
in plain English.

Everstead by Strategy Crate · Effective September 6, 2026

Everstead provides a finished website launch and ongoing care for independent businesses. These terms describe the $500 base launch, the included 30 days of care, the subsequent $59 base monthly service, and separately selected connected services. Your purchase includes the scope and price shown when you order.

Four pages with a purpose.

The launch covers one business, one language, one primary service area and four marketing pages: Home, Services, About and Contact. We prepare clear copy from your supplied website or notes, up to about 1,500 words total, with up to eight listed services and one approved visual direction. We place one supplied logo and up to six authorized photos, including compression, ordinary crops and alternative text. An approved text wordmark can replace a logo. A business-specific privacy notice, consent controls and site contact disclosures are included without using one of the four marketing pages.

The package includes one ordinary inquiry form with up to six fields, stored inquiries, spam and rate controls, one verified notification inbox, clickable contact links and one existing booking link. It also includes Google Analytics 4 and Search Console setup, page-specific titles and descriptions, useful headings, navigation, canonical URLs, sitemap, indexability checks and supported business structured data. Individual service or location pages are additional pages.

A clear price and a real starting date.

You pay $500 to begin launch fulfillment. This includes 30 consecutive days of care beginning on the recorded verified-launch date. The first base recurring charge of $59 is due on day 31 after verified launch, followed by $59 each month until you cancel renewal. Selected connected services increase the setup and monthly totals as accepted in your order. We show your care start and next billing date in the workspace. Essential launch work must be complete before this clock starts; payment alone does not publish the preview or start the included care period.

No payment is required to create and review a private preview. The first three previews are available without an account; additional previews require a free account and a verified email address and remain subject to reasonable usage limits. There is no annual commitment. You may cancel renewal during the included period. Applicable taxes, if charged, are shown at Checkout. Domain purchase and renewal, third-party subscriptions and separately agreed extra work are additional costs.

Optional services, one agreed Everstead total.

Everstead Team Inbox is an optional built-in service at $19 per month with $0 standard activation. Combined with $59 website care, the monthly total is $78. It requires no external provider account or separate provider subscription. The base website retains its ordinary inquiry form, stored requests and one verified email notification destination.

Team Inbox adds up to four invited and verified teammates, for five notification recipients in total including the primary destination; up to five supported forms; request status, teammate assignment, internal notes, service routing, search, reminders and owner export. Invitations are sent to the supplied email address and must be accepted while signed in with that exact email. Owners control invitations, access and form settings. Teammates can work in the inviting business’s inbox without access to its website editor, billing or other business accounts.

Supported forms cover contact, quote, callback, appointment and general requests using defined fields. An appointment request records a preferred date; it does not reserve availability. Internal notes and reminders are operational records and notifications. Team Inbox does not send marketing campaigns, add form respondents to mailing lists or replace a scheduling, payment or customer-management platform. Standard activation does not include custom software or complex migration.

When included in a new launch, Team Inbox follows the launch’s included-care period and verified recurring-care start. On an already active managed website, accepting its exact scope and monthly total enables the service; the increase is scheduled for the next renewal without an immediate prorated charge. Removal takes effect at the confirmed renewal. The base inquiry service continues while website care is active. Export team records before service access ends; billing and retention rules below still apply.

For external services, select the functionality you want, identify your provider and tell us whether you already have an account. You own that provider account and pay its subscription, transaction fees and usage charges directly. Everstead facilitates signup, collects the approved connection details, configures the agreed website journey and tests it. Provider charges are separate from Everstead’s combined setup and monthly care totals. Provider terms and plan limitations still apply.

Managed booking adds $450 setup for a new provider account and $60 per month. Email signup adds $150 setup for a new provider account and $25 per month. Bringing an existing account always has $0 add-on setup, connection, import or activation fees, with the same monthly service price as a new account. A simple existing booking link already included in the base package does not require a paid managed service. We price the agreed outcome; required connections within that scope are not charged again as separate services.

Other services, including online stores, memberships, payments, CRM and events, receive a scope and price for your review before payment. A request is not an accepted order or a promise of support. Existing account connection remains $0 setup even for a reviewed quote. Genuine additional website construction needs a separately described and approved scope; it cannot be used to rename an existing-account fee.

Initial selected services are included in your combined launch order. Their care starts with the same 30 included days after verified launch. For later additions, you approve the new monthly total before setup. Any accepted new-account setup fee is collected once; an existing-only addition may have $0 due today. Recurring increases take effect at the next renewal after activation, without an immediate prorated charge. If activation misses that renewal, billing waits for a later renewal. Your account shows the accepted price and billing status.

Selecting, paying or saving a connection does not make it live. We record authorized access, the exact approved configuration and the functional checks appropriate to the service before activation. Managed booking covers the agreed hosted booking journey, calendar and confirmations; email signup covers a hosted opt-in form and its confirmed audience destination. Custom automation, running your calendar, sending campaigns and full store operations are not included unless explicitly agreed. Public links can open the provider’s hosted experience; a provider’s internal screens are not rebuilt by Everstead.

After verified launch and care setup, you can request removal of a managed service through the service workflow. Changes to purchased initial scope before launch require an operator review of the agreed scope and payment before cutover. We confirm its public removal and the next recurring total before the change takes effect. No minimum term, clawback or exit fee recovers free existing-account onboarding. Leaving Everstead does not cancel your provider subscriptions or delete provider data. Keep your independent access; provider cancellation remains your responsibility.

One focused revision round.

Before launch, submit one consolidated list of up to ten bounded text, photo or layout corrections requiring no more than 60 minutes in total. These are corrections within the approved page structure and visual direction using supplied material. A new design direction, new sections or pages, additional copywriting and repeated rounds require a separate quote. We correct Everstead defects and missed agreed facts without using this allowance. You approve the final facts and website before we schedule public cutover.

What $59 monthly care includes.

Care includes hosting and HTTPS, platform maintenance, automated website checks and failure handling during business hours, inquiry storage and delivery infrastructure, published versions and recovery, export access, and a compact monthly metric summary. Reports describe available measured data; delays or missing access are identified, and limited traffic does not imply a performance result.

Active care includes routine updates to your existing website content with no monthly request cap or per-request fee. This covers wording, supplied service details and prices, hours, contact details, service areas, announcements, photo or logo replacements within the existing site limits, supported colors and an existing booking link. Supply accurate facts and material you are authorized to use. You may add multiple requests to your workspace queue; one change is prepared at a time for each website. You approve each finished update before publication.

Simple requests may produce an automatic draft. Requests needing clarification or further work remain available for Everstead to review. Our first-response target is two business days. Completion depends on the scope, queue, required information and your approval; this is not a fixed completion deadline or a 24-hour support service. Normal spam and submission-rate controls apply. Duplicated or conflicting requests may be consolidated with an explanation.

New pages, redesigns, custom functionality, new integrations, campaigns and ongoing copywriting or SEO programs are separate scope. You may request them through the same workspace. We confirm scope, timing and any additional price before that work begins; submitting a request does not authorize an extra charge. The expanded routine-care policy applies to active existing care plans as well as new customers from September 6, 2026. Existing prices and purchased launch scope remain unchanged.

Your domain and business email.

We connect one customer-owned domain, including ordinary root-domain and www behavior, through one scheduled cutover. Keep your registrar and renewal billing. You provide authorized DNS access or make the record changes we supply. We review existing business email records and preserve them during website connection. Moving website hosting does not transfer domain registration or migrate email accounts.

We inventory up to ten existing public URLs and preserve useful paths or redirect changed paths to relevant equivalents. Valuable content is not discarded merely to fit four pages. If the existing site needs more pages or a larger migration, we agree the scope before cutover. Domain recovery or transfer, mailbox migration, complex DNS repair and migrations beyond this allowance are separate work.

Google setup, with your control intact.

Everstead handles the agreed Google setup. Tell us about existing Analytics accounts, properties, Search Console access and connected products so we can preserve useful history and avoid duplicates. Use delegated access when suitable resources already exist. For genuinely new resources, we create separate client resources and establish your Analytics administration and independent Search Console verification before launch is complete. An access invitation alone is not an ownership transfer or independent verification.

You confirm that you can authorize work for the business and authorize the agreed resource setup on its behalf. Where a provider requires acceptance of its terms, you accept those terms or expressly authorize Everstead to do so for the business before that action. Google may require a short account or verification step from you. Authorizing your Google account through Everstead is optional. Account recovery, historical data repair and changes to unrelated products require separate agreement. Canceling Everstead does not delete your Google resources or their history.

Published and verified are different.

A published website serves your approved version from the intended public domain. A verified launch also has working HTTPS and navigation, completed mobile and keyboard checks, an inquiry stored and received at your verified inbox, observed Google measurement with consent controls, checked Search Console verification and sitemap, confirmed client access, and a delivery record and usable export. Search indexing, rankings, customer volume, completed calls and bookings are not launch acceptance promises.

We target launch within five business days of complete inputs, needed access and final approval. Customer or provider waiting pauses that target. We schedule cutover with you and correct launch defects reported within 14 days of launch. Published versions support restoration; restoring content does not delete inquiries or change billing. Checks and recovery do not guarantee uninterrupted service.

If inputs or scope change.

You supply accurate facts, authorized assets, a working inquiry destination, domain access and the required Google participation. If an essential requirement outside the package emerges, we offer an explicit quote, a mutually agreed reduced scope, or a full refund before cutover. We do not perform surprise billable work.

Missing inputs or replies pause fulfillment. We follow up after seven and fourteen days and review pause or restart after thirty days. Silence is not launch approval and does not start recurring charges. A restart involving materially changed requirements needs a new scope agreement. If Everstead cannot deliver the agreed launch, you may request a refund of the launch payment.

Your facts and customers stay yours.

You confirm names, services, service areas, contact details, hours, prices, credentials and booking links, and have permission to use the material supplied. Everstead does not invent reviews, completed work, credentials or guarantees. Supply any industry-specific policies and approve the business disclosures. Do not submit payment card details, medical records, identity documents, passwords or confidential client material for public pages or general inquiry forms.

The form stores an inquiry before showing success. You remain responsible for checking and responding to inquiries. We configure and test notification delivery to one verified inbox, but cannot guarantee inbox placement. Optional browser alerts depend on device settings. An inquiry or email receipt confirms submission, not a booking, quote, order or emergency response. The package does not include lead qualification, sales replies or running your booking calendar.

Cancellation and a usable exit.

Cancel renewal through the billing controls in your workspace. Service continues through the included or paid period. After that, the public site and new inquiry intake may stop. Existing website and inquiry exports remain available for at least 30 days after service ends. Download your handoff before leaving. One standard export and access handoff, with up to 30 minutes of routine assistance, is included. Custom migration into another platform is quoted separately.

Your business content and domain remain yours. Exports include a portable HTML/CSS website and supplied assets, business facts and a private inquiry CSV. The portable website uses email and an existing booking link for contact, and retains safe published provider links; its hosted form must be replaced if you want form submissions elsewhere. Everstead account features, hosted inquiry storage, change generation, reporting and monitoring are service features and do not run in the static export. Keep private records out of public hosting. We confirm your Google control and remove our unneeded access as part of offboarding without deleting your Google resources. No export fee applies.

You grant Everstead permission to store, process and display your content to provide the service. Everstead templates and software remain licensed for use, including use of the paid-for portable website; the package does not transfer ownership of the Everstead platform or give access to its hosting and provider accounts.

Billing and account recovery.

Stripe handles payment details and invoices. A failed payment does not extend service beyond an already included or paid period. Cancellation stops future renewal; it does not automatically refund an elapsed care period. For a billing or delivery issue, use the Strategy Crate contact on your Stripe receipt. Any rights that cannot be excluded remain applicable.

Use a unique password and keep your recovery code private: someone with that code can reset your password. Account recovery uses that saved code. Keep exported customer information secure and retain independent recovery for your registrar and Google accounts.

Keeping the promise honest.

“The last website you’ll need to buy” means a maintainable website and a usable export. It does not mean permanent hosting for $500, unlimited work, every redesign, every integration or a fixed price forever. Online stores, memberships, custom applications, sensitive intake, multi-location rollouts, photography, identity design, advertising and ranking campaigns are outside the base package. Optional connected services are included only to the extent explicitly described in your accepted service order. Material changes to your care price or scope are presented before they apply to a future paid period.